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A lot of people talk about passion, but thats really not what you need to focus on. When you look at where you put in your time, where you put in your effort, that tends to be the things that you are good at. And if you put in enough time, you tend to get really good at it. If you put in enough time, and you get really good, I will give you a little secret: Nobody quits anything they are good at, because it is fun to be good. It is fun to be one of the best. But in order to be one of the best, you have to put in effort. So dont follow your passions. Follow your ef- fort . Thats why Cuban com- pleted Amazons machine learning tutorials. Thats why he spent time building his own neural networks. Thats why, at one point, he kept the book Machine Learning for Dummies in his bathroom. The more I understand AI, the more I get excited about it, Cuban said. In short, Cuban didnt discover a passion for artificial intelligence. He developed it. Oddly enough, accord- ing to a 2014 study pub- lished in the Academy of Management Journal , thats how the process often works for entrepre- neurs. While its easy to assume that entrepreneurial passion drives entrepre- neurial effort, research shows the reverse is also true: Entrepreneurial passion increases with effort. The more work entrepreneurs put into their startups, the more enthusiastic they get about their businesses. As they gain momentum, gain skill and enjoy small successes - even if those successes only involve ticking off items on their seemingly endless to-do lists - their passion grows. Can passion spark effort? Absolutely. But effort can also spark passion, which in turn sparks greater effort, and greater passion, until one day you wake up and realize you are doing what you love. Even if it didnt start out that way.
Jeff Haden is a keynote speaker, ghostwriter, LinkedIn Influencer, contributing editor to Inc ., and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.
Entrepreneurial passion increases with effort. The more work entrepreneurs put into their startups, the more enthusiastic they get about their businesses."
-Jeff Haden
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