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HISPANIC NETWORK MAGAZINE www.hnmagazine.com
HEALTH, FAMILY, TRAVEL & LIFESTYLE
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yron Allens Allen Media Group televi- sion network The Weather Channel - the #1 source for weather news and information on television - is proud to announce the launch of its brand-new free television network, The Weather Channel en Espaol, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Espaol makes its historic debut on the 40th anniversary of the launch of The Weather Channel television network. The Weather Channel en Espaol has signed major sponsors including Ford, GEICO, General Motors, Toyota, Walmart and many others. The Weather Channel en Espaol features a variety of Spanish language weather con- tent, including locally specific forecasting, storytelling that will help viewers understand the variation behind weather events, climate science and its human impact. Also, the new free-streaming network will utilize the full resources of The Weather Channel, including the networks multiple Emmy award-winning immersive mixed reality (IMR) technol- ogy. Viewers can expect the same excep- tional quality and timely reporting they rely on from The Weather Channel, along with
THE WEATHER GROUP
The First Spanish Weather Channel Goes Live
seamless collaboration among other Allen Media Group platforms such as Pattrn - The Weather Channels climate, environment and sustainability network. The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved. Our launch of The Weather Channel en Espaol is historic and is a recognition of the continued and signifi- cant growth of the U.S. Hispanic population and the constant need to keep the entire pub- lic informed and safe as multi-billion dollar weather disasters are on the rise - especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America, said Byron Allen, founder, chairman and CEO of The Weather Channel parent company, Allen Media Group. I am proud to say view- ers of The Weather Channel en Espaol will be able to increase their safety and awareness of extreme weather events with the full sup- port of the number one weather news network, and its vast resources, infrastructure, technol- ogy and scientists. Im very proud to be a part of Allen Media Group's significant investment in The Weather Channel en Espaol, said Sussy Ruiz, editor-in-chief of The Weather Channel en Espaol. The Weather Channel has been voted the most-trusted news brand in America for 11 consecutive years, and the fifth most- trusted brand overall. The full resources of The Weather Channel have been dedicated to ensure The Weather Channel en Espaol achieves The Weather Channels 40-year his- tory of excellence. The Weather Channel en Espaol rep- resents the continued commitment of The Weather Channel to keep the entire public informed and safe when severe weather is about to strike, said Nora Zimmett, presi- dent, News and Original Series for Weather Group. In addition to vital weather and cli- mate information, The Weather Channel en Espaol also provides cutting edge technol- ogy, comprehensive storytelling, plus com- pelling and engaging original programming. The first on-camera meteorologists to join The Weather Channel en Espaol are Albert Martinez, Henry Golac, Milmar Ramirez, Jessica Fernandez, Abel Hernandez and Lorena Lim. Martinez brings over 13 years of experience to The Weather Channel en Espaol and is known as one of the
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